Everyone knows that SEO is the main source to increase your blog traffic. Do you really know what the meaning of SEO is?
We all know that Search Engine Optimization is the main key to generate traffic and get a top rank in Google search engine results pages.
In this post, I am going to share the tips with which you can double your blog traffic.
Tip #1: What does your audience want?
Tip #2: Creating viral and evergreen content
Tip #3: Promoting your content
When you find the answers to these questions, you understand how you can double the traffic to your blog site.
#1 what does your audience want?
Your audience should respond to your content. Your content marketing strategy works when your audience responds to your content. I use Quora and similar forums to figure out what my audience wants. So, what do you need to do? Here are the points that can help you figure that out.
Google search your competitors
This is the simplest method which is always used by top successful business owners. They are always searching on the Google to know what their competitors are doing. You know that most of your competitors have used SEO as a tool to get a top rank in Google search results page in your industry. You need to read their articles and blogs and understand their strategies that have earned successful traffic to their sites. You can use ahrefs tool to analyze your competitors’ websites.
Use comments and forums
Comments and forums help you know who your target audience is. I have already mentioned that I used Quora and some other forums to find out what my audience wants. You can also use these websites to figure out what kind of audience will respond to your blogs. You can check out profiles of famous bloggers and learn how they are using their comment section to learn about their audience.
Use Social Media
Social Media helps 90% of businessmen in communicating with their customers. You can check how social media helps you in your success and in interacting with your audience.
These are a few basic tricks that help you know more about your audience.
#2 Create viral and evergreen content
How to make your content go viral?
How to write evergreen content?
According to recent case studies, 63% of businesses fail to create attractive content. Creating a viral and evergreen content is tough at the initial stage of writing.
How do people write a viral and evergreen blog?
They do something which you may not know.
The plus points they have:
- Positive tone (Positive content is more viral than negative content)
- Personal touch (Sharing personal images, experiences, and case study)
- Attractive content (Using infographics, videos and power packed words)
- Easily readable (Which is easily understood)
- Sharing option (simple to share, using social sharing buttons on the blog)
If you use these 5 points while creating your content, you will get a better result. These are the proven strategies used by top bloggers.
Trust me, it works.
#3: Promote your content
After knowing about your audience, write blogs that are unique and engaging. There are many ways to promote your content, but before that, you must complete your On-Page SEO for your blog. If you know that how On-Page SEO helps in increasing traffic to your site, you will surely pay attention to On-Page optimization.
For On-Page SEO, you can check out MOZ On-Page SEO.
Now, let us move to the strategy with which you can promote your content.
Use your social media to promote your content. Do not stop with 1 or 2 social media platforms. Try to share your content on a number of platforms so that you will get more visitors. You can use the free platforms and the paid ones. Following are the well-known social media platforms for sharing your content.
You can also promote your content through paid advertisements like Facebook ads, Twitter ads and banner ads on other blogs for attracting more visitors.
Practice all these strategies — know your audience, create viral and evergreen content and promote your content to develop business.
Congratulations! You’re on the right way to success. All the best!